If you own a site or you are a blogger you probably heard of these to terms Link love and Exchanging links. Although they were both used to acquired incoming links, they're different on how you get it.
Link love was the "automatic" creation link of some else' blog on your site. Whether you mention it on your post or putting them in your blogroll/blog list because you found the site very helpful or it was your friend's blog or simply it was me who you found very interesting lol :D . While in exchanging links it has to be reciprocal, where x site should appear in y site and vice-versa. But I prefer the link love because it was natural. But I'm not afraid to do link begging for an exchange link.
embotido anyone? captured by canon powershot a3100